It is the joint work of Sri Lanka Institute of Marketing (SLIM) with Kantar Group, United Kingdom.

The awards show is one of the most popular marketing program events in Sri Lanka.

The awardees are chosen solely by people's votes, through research conducted by Nielsen Sri Lanka.

Randomly-selected males and females between the ages of 18 and 50 years were interviewed in all 25 districts.

[4] The awards are distributed across 45 different categories of media, marketing, banking, telecommunication, sports, drama and singing.