Pull messages are initiated by the customer, using a mobile phone, for obtaining information or performing a transaction in the bank account.
SMS banking solutions offer customers a range of functionality, classified by push and pull services as outlined below.
Besides, the operation of SMS banking functionality over phone key instructions makes its use very simple.
Also, urgent warning messages, such as SMS alerts, are received by the customer instantaneously; unlike other channels such as the post, email, Internet, telephone banking, etc.
This capability mitigates the risk of fraud going unnoticed for a long time and increases customer confidence in the bank's information systems.
This concern sometimes arises within the group of the bank's technology personnel, due to their familiarity and past experience with encryption on the ATM and other payment channels.
Suppliers of SMS banking software solutions have found reliable means by which the security concerns can be addressed.
Advanced SMS banking solutions also cater to providing failover mechanisms and least-cost routing options.