Also the seventh SM Mall under the "Center" brand, it has a gross floor area of 33,301 m2 (358,450 sq ft).

[5] SM Center Tuguegarao Downtown is strategically located at the corner of Luna and Mabini Streets, which are main thoroughfares of the city.

It is highly accessible via Buntun Bridge all the way to Ugac Highway from the municipalities of Enrile and Solana, via Maharlika Highway from the municipality of Iguig as well as from the neighboring province of Isabela with transportation routes of jeepneys and buses coming all the way from the different trade centers of the region.

Hours before the grand opening, the mall held a mass, coin throwing and ribbon cutting led by SM Prime Holdings’ Non Executive Director Herbert Sy, Tuguegarao City Mayor Jefferson Soriano, Vice Mayor Bienvenido de Guzman II, Cagayan Governor Manuel Mamba, and Tuguegarao Archbishop Sergio Utleg.

[9] DSGN Associates, an award-winning architectural firm based in Texas, United States, designed the mall.