The multilingual music channel broadcast film songs from Tamil, Telugu, Malayalam and Kannada film industry..Now Relaunched As An Ultimate Entertainment Channel on Digital Platforms.

The company was started by Fortune Media PVT LTD as a channel to announce lottery results.

Southern Spice Music was started in 2001 as a purely music entertainment channel, with English as their language of communication and the content in the multilingual format, mainly Tamil, Telugu, Malayalam and Kannada, catering to South Indian listeners.

This success can be attributed largely to their unique approach towards merging regional culture with contemporary trends in entertainment.

The reality shows like Voice hunt,[2] VJ Factor,[3][4] Launchpad,[5] Dance with me,[6] Challenge made the music channel famous in South India.