SX2 Media Labs LLC was a New York City based company which owned and published two United States technology magazines: Computer Shopper (1979–2009) and the once-yearly College Buying Guide.
The company was formed in 2005 by David Sills, and Barry Schwimmer of Stoneybrook Capital, with the goal of becoming a "become a major information provider for technology enthusiasts".
[2] On 2006-02-06, SX2 purchased Computer Shopper and College Buying Guide from CNET Networks,[3] and 20 days later, on 2006-02-26, Cyber Media (India) Ltd. obtained a 20% stake in SX2.
[4] In 2009, SX2 Media Labs ceased publishing Computer Shopper magazine and went fully digital.
In 2012, SX2 Media Labs sold the properties to Ziff Davis and ceased operations.