In 2010, Sads reformed with a more hard rock/heavy metal sound and signed to the Avex label.
Kiyoharu has said that the decision to tour internationally from the very beginning was to test Sads' ability to "compete worldwide".
Sads eventually delved more into glam rock and post-punk territory as their releases progressed.
They released their first album since reforming, The 7 Deadly Sins, on July 7, 2010.
[1][2] Their official fanclub was originally called "Rubbersole", but was renamed "VIP" after reforming in 2010.