The show begins with the teams conjuring up a safeword; to aid them, they are shown two particularly humiliating photos from their life with a succinct caption selected from the "safe word generator".

The first round, Hacked, involves the social media accounts of the guests being handed over to the opposing teams.

The second round, Burned, involves the team captains mocking[1] the other team's guest using an image and caption from the roulette until either the time ends or they uses their safeword.

For each caustic remark successfully delivered, a point is awarded.

"[2] In response whilst on Lorraine, Edwards said that he had "no sympathy for her" and that "she could have used her safe word".