She serves as interim director of the UCLA DataX Initiative, leading work in critical data studies.

Noble is the author of a bestselling book on racist and sexist algorithmic harm in commercial search engines, entitled Algorithms of Oppression: How Search Engines Reinforce Racism (New York University Press), which has been widely reviewed in scholarly and popular publications.

She is a research associate at the Oxford Internet Institute, where she is a chartering member of the International Panel on the Information Environment.

[6] Noble attended the University of Illinois Urbana-Champaign for graduate studies where she earned a master's degree and Ph.D. in library and information science.

[3][7] Her 2012 dissertation, Searching for black girls: old traditions in new media, considered how gender and race manifest on technology platforms.

[14] At USC, she focused on the politics and human and civil rights concerns of digital media platforms, which includes the integration of these issues in STEM education.

Her work is both sociological and interdisciplinary, marking the ways that digital media intersects with issues of race, gender, culture, power, and technology.

Her expertise on issues of algorithmic discrimination and technology bias has been covered by Rolling Stone,[20] The Guardian, BBC, CNN International,[21] USA Today,[22] Wired,[23] Full Frontal with Samantha Bee,[24] and The New York Times.

[29] Noble co-edited the books Emotions, Technology & Design and The Intersectional Internet: Race, Sex, Culture and Class Online.