Safta Jaffery (6 March 1958 – 25 September 2017) was the British founder and owner of one of the first producer management companies in the United Kingdom called SJP/Dodgy Productions.

Taste Media managed and produced a number of high-profile artists,[2] most notably discovering, and representing the rock band Muse.

The original roster included John Leckie (Stone Roses, Radiohead),[4] Mark Dodson (The Who, Anthrax), Pete Hammond (New Musik/Latin Quarter) and Chris Cameron (Hot Chocolate, George Michael).

Jaffrey devised the concept of the international collaboration featuring western pop stars recording the songs of Chage & Aska.

The resulting album entitled One Voice featured the artists Lisa Stansfield, Apache Indian, Michael Hutchence (of INXS), Rick Astley, Cathy Dennis, Maxi Priest/Shaggy, Wendy Matthews, Marianne Faithfull, Alejandro Sanz, Londonbeat and Boy George.

[10] In 1996, Jaffrey co-founded two new companies, Taste Media, Ltd. and Taste Music, Ltd. As co-owner and managing director for both companies, Jaffery secured numerous territorial worldwide license record deals with various independent and major labels with a portfolio of artists including Muse, Vega 4, One Minute Silence, Shed Seven, Sundae Club and Serafin.

Also in early 2008, through an invitation by the British Council, Jaffery and producer client John Leckie travelled to India and held auditions in New Delhi, South Mumbai and Bangalore.

The bands Medusa, Indigo Children, Advaita and Swarathma each recorded two tracks at Yash Raj Studios in Mumbai with John Leckie and Dan Austin.