Maverick was an American entertainment company founded in 1992 by Warner Music Group and run by recording artist Madonna, as well as Frederick DeMann and Veronica "Ronnie" Dashev.

The first releases for the company were Madonna's 1992 coffee table publication SEX, and its accompanying studio album, Erotica (released simultaneously); the book, notably, drew harsh criticism towards Madonna herself, despite the book's intention to be read as an erotic and irreverent “poetry journal” with artistic, vintage-style black-and-white photos, and a telling of fictional romantic escapades.

Guy Oseary increased his stake in the company and took control as chairman and CEO, thus Madonna was no longer the head of Maverick.

Throughout the 1990s to the middle 2000s, Maverick would also release albums by Erasure, Michelle Branch, Meshell Ndegeocello, U.N.V., Dana Dane, N-Phase, Dalvin DeGrate, the Prodigy, Cleopatra, Tyler Hilton, Muse, Deftones, Summercamp, No Authority and William Orbit.

In 2004, Madonna and Dashev were bought out of Maverick after a lawsuit with Warner Music Group and they no longer have an interest in the company.

In August 2008, company head Mark Morgan and Oseary split with Oseary retaining the rights to the Maverick name his artist management business while Morgan retain ownership of the company's projects and changing the name to Imprint Entertainment.

[9][10] Oseary later formed a joint venture with Live Nation Entertainment in 2014 to revive Maverick as a management group.

[11] In 2010, Maverick Records sued teenage file-sharer Whitney Harper for copyright infringement, and won the case.