The group operates business sectors such as finance, infrastructure & housing, real estate, sports, power, manufacturing, media & entertainment, health care, life insurance, educational institute, offline online education (edunguru), retail, E-commerce (online/offline shopping), electrical vehicle (sahara evols), hospital, artificial intelligence, hospitality, and co-operative society.

[10][11] The product line of Sahara Evols initially consists of motorbikes, scooters, e-rickshaws and 3-wheeler cargo vehicles, charging stations and EV batteries.

[14] It owned the Pune Warriors India, a franchise cricket team that played in the Indian Premier League (IPL).

[26] In India, the group owns the "Sahara Star" hotel near Mumbai's Chhatrapati Shivaji International Airport.

[28] At its launch, Subrata Roy said that Sahara had been planning for this venture for the last two years and was opening 'Q shops' in major cities across the country to provide adulteration-free consumer merchandise including processed food and beverages to buyers.

Under the name "Sahara Next", the company offers information technology consulting services in banking, finance, media and entertainment, chemicals, and CRM.

Subrata Roy has been planning to foray into online education in India, which is targeted at small towns and villages.

Sahara has claimed that the said bonds are hybrid product, thus does not come under the jurisdiction of SEBI, instead is governed by Registrar of Companies (ROC) under Ministry of Corporate Affairs, from which the two companies of Sahara has already taken permission and submitted the red herring prospectus with ROC before issuing the bonds.

The income tax authorities had found that the beneficiary investors were existent and accordingly confirmed the repayments made in those particular years.

One of Sahara's arguments in the apex court revolves around the fact that if one government body has found investors, why can't the other.

[40] Furthermore, the market regulator SEBI advertised four times in more than 144 newspapers to ask the investors of Sahara to refund the money.

This gave a valid point to Sahara's argument before courts that it had repaid most of the investors who had come forward to claim the investment which they had made in bonds issued by two group companies.

[42] Subrata was eventually taken into judicial custody and sent to Tihar jail, along with two other Sahara directors, on 4 March 2014 for failing to deposit ₹10,000 crore (US$1.2 billion) with SEBI.

[43] In Tihar jail, Subrata unsuccessfully tried to sell some of his hotel properties to raise ₹10,000 crore (US$1.2 billion) for his bail bond.

Despite the double payment for single liability, Sahara India has been continuously depositing money of around ₹20,000 crore (including interest earned) in Sahara-Sebi account.

There were 25 medical health unit vans equipped with doctors and free medicines made available and It was said by the group that, they will contribute to the rehabilitation program by constructing 10,000 pre-fabricated houses.