Apple Configurator automation tools enable iOS devices to be prepared, managed and refreshed automatically upon their connection to a hosting macOS computer.

In late 2002, Soghoian joined an ad hoc team of engineers developing an application for creating and running automation workflows.

After a year and a half of difficult but steady development, Soghoian showed the application to Steve Jobs.

Jobs was impressed with the new tool and asked Soghoian to appear at the WWDC keynote to demonstrate Automator for the first time to attendees.

He was a featured presenter for Quark, Thunder Lizard Productions, Apple, Seybold, and the Macworld conferences.

Sal Soghoian was born into an Armenian-American military family, and spent his childhood growing up on Marine and Naval bases, including Guantanamo Bay, Cuba, from which he was evacuated during the Cuban Missile Crisis.

[4] The band is notable because it was composed of Carter Beauford (drummer), LeRoi Moore (Saxophone), George Melvin (Hammond B3 organ), and Soghoian (guitar).