[7] Even so, the reputational risk of third parties handling customer relationships has been observed as a factor restricting sales outsourcing.
[8] One could argue that an employee is often using a company to gain 2–3 years salary and experience whereas a sales outsourcing firm would usually be looking at a long-term contract even though the staff may change during that time.
Industries and companies undergoing rapid change may need to avoid hiring and firing costs and risks.
[10] Contract sales organizations can absorb employment risk, enabling their clients to respond to short-term opportunities or competitor activity (see Lean startup).
Contract sales organizations are growing in volume and influence, able to provide both tactical activity and long-term strategic support to their clients.
The primary reason being the increasing number of technology based startups around the globe where no physical product is involved.
The experience of many organizations over the past several years demonstrates that indirect channels can be critical to expanding market coverage.