[4] Salesforce Marketing Cloud was founded under the name ExactTarget in late 2000 by Scott Dorsey, Chris Baggott, and Peter McCormick with $200,000 in financing.

[8][11][12][13] An office was established in London[14] with the acquisition of a UK-based ExactTarget reseller, Keymail Marketing, in September 2009.

[8] In 2010, ExactTarget acquired CoTweet, a company founded in 2008 that develops and markets software for managing multiple Twitter accounts.

The price of the subscription is based on what features are enabled, the number of users and level of customer service.

It serves as the software's primary user interface for managing communications and content through different media.

[32][33][34] The Salesforce Marketing Cloud software is offered in a hosted, online subscription model.

[39] That month, at the September 2014 ExactTarget Connections conference, they announced numerous updates to their software.

This included integration with software products owned by Salesforce.com, such as Buddy Media and Social Studio, as well as improvements to workflow and content management tools.

[42] The first Connections event in 2007 attracted 500 attendees, and it has since grown into one of the largest conferences on digital marketing.