A Native American may pay no attention to Columbus Day protests until after instruction in tribal and historical Indian traditions (priming).
Salience, as a component of Communication and Social Psychology studies, asks the question of why something captures and holds our attention and why it is more readily available as a cognition than other facts, feelings, and emotions?
(Gunwadena, 1995)[12] This is an update on the original definition, developed by Short, Williams and Christie (1976),[13] which stated, "The degree of salience of the other person in an interaction."
When shown this fact, the participant reacted strongly to the idea that they made choices based on "trivial" information (Taylor & Fiske, 1978).
[14] "Salience has generally been treated as a propriety [conforming to standard norms of morality and behavior] of a stimulus which allows it to stand out and be noticed" (Guido, 1998, p. 114).
A schema allows for quick access to stored cognitions and filtering through pre-established algorithms, which saves time in processing and retrieving information.
Thomas Kuhn (1962), in his book, The Structure of Scientific Revolutions, talks about how scientists, considered the most rationale and fact driven professionals, can be so committed to their schemas that they ignore or misinterpret relevant data gathered from experiments that is contrary to their notions.
[16] Complexity builds upon the contextual factors (the number of perceptible qualities about the stimulus object that one can distinguish) and learning (what we perceive as unfamiliar).
[18] Guido's Principle two is Unusuality, which can be broken down into statistical novelty (unique and unfamiliar), unexpectancy, out of role behaviors, negativity and extremity (emotional impact).
[21] Framing including writing decisions about definitions of words and events, causal linkages, moral implications, and solution sets for the problem area (McCombs, 1997).
[22] Our minds sort information available using our agenda (framing) and stimulus (priming) for that situation and activate it to accomplish our purpose.
McCombs and Shaw’s seminal "Chapel Hill study,"[29] which researched salience and public opinion examined most of the agenda-setting research since the 1968 United States presidential election which has been concerned with how the public salience of the issue is related to mass media’s ranking of these issues in terms of frequency of coverage and news play.
This level of detailed work has evolved over time, but in many ways the same resources and information are gathered and used to achieve result of a sale.
Anshular & Kumar, Williams & Schmidt, Holden, Kuznetsov & Whitelock, and Huang & Chan have researched and published works regarding the language of marketing.
Marketing requires an approach that carefully designs messages (commercials), utilizing signs and symbols to resonate with a potential buyer or customer.
Nike's swoosh, Michael Jordan's jump-man image, Ford/GMC Cadillac logos are all signs that most people can quickly grab and discern the message being laid out.
The case brought against the industry favored further regulation keying in on individuals underage age having access to and buying alcohol online.
Based on this context things were changed and missed when information was being relayed created huge shifts in understanding of the original material.
The difference between the English alphabet and Chinese logographical system offer a unique challenge in brand creation, marketing and language.
The overall goal of the messenger should be to create a message which adapts to the customer's affective responses, rewarding it with more info, then finally providing a product which would best arrive at the predetermined feel.
For e.g. comfort (leather seating), roominess (cabin space), reliability, safety, performance, on/off-road handling, award winner by category, insurance companies or other entity.
"Specifically, research on behavioral synchrony suggests that people express greater feelings of attraction when they share their visual gazes, body postures (Chartrand & Lakin,2013), and more recently, their language style in writing or speech (Ireland & Pennebaker,2010).
When it comes to car buying, many people refer to a past memory, this stimuli is different with each person but overall the quality and richness of that response is what connects to the brand in a way nothing else does.
(Moorman, 1990)" Stimulus qualities continually change and therefore needs to be studied and adaptations made in order to attain the best marketing end results.
In the US alcohol sales are restricted to individuals ages 21 and greater, that rule isn't universal and some in nations around the world are trying to cope with the effects of marketing and ad campaigns (O’Brian & Carr 2016)."
Products like shoes, makeup, clothing and others geared specifically for women have messages focused on stimuli response of "feel good".
Shema allows the consumer to receive each detail of a commercial/ad campaign in a way that energizes particular stimuli and therefore puts each person into the "driver seat" of an experience.
"[41] With this power marketing analysts and executives can craft messages and commercial aimed at each person with a unique and authentic feel.
Video games offer a chance into the virtual world medical training and some groups in government and the military are adopting the technology to better achieve results.
There may finally be an era of error free messaging with a direct link into the internet, show rooms of fashion designers, engineers at car factories and all other sorts of products.