[3][4] In 2020, Grover founded Giggle for Girls, a mobile app designed as a social networking platform for cisgender women.
[9][10] Grover has said she was driven to develop a digital platform for cisgender women by her desire to guard against the advances of predatory men, a view that was informed by her experience with misogyny and sexual violence.
[11] To verify users' birth sex, it relied on technology developed by Kairos, a company that offers facial recognition software.
[43] Together they wrote a script for a romantic comedy film titled Sex on the First Date, and a novel, The LA Team, for the purpose of adapting to television.
[44][43][6] After experiencing sexual harassment while working in the American film industry, Grover chose to return to Australia, having had none of her writing projects appear on screen.
[45] After sharing her experience, the Minister for Government Services, Bill Shorten, reversed the department's naming policy to its previous position, as he wished to defuse public conflict.