[4] Herman Salling wanted to expand his venture across Europe, so he started looking for partners to provide him extra funding.

Salling found the right partner in 1964 and he made a deal with Arnold Peter Møller, which acquired 50% of the company off him.

After that he managed to convince his partner, the shipping magnate Mærsk Mc-Kinney Møller, that hypermarkets were the way forward.

Edeka also owns a separate discount supermarket chain, Netto Marken-Discount, which is completely unrelated to Dansk Supermarked.

However, in 2014, Dansk Supermarked relaunched Netto UK stores as a 50:50 joint venture with another British supermarket chain, J Sainsbury plc.

In 2016 J Sainsbury plc closed cooperation with DS and again Netto chain left British market.

However, ICA later reduced its stake to 5%, meaning that from 2006 Dansk Supermarked had a 95% controlling interest in the Swedish Netto stores.

Netto left Sweden in July 2019, when the stores were sold off to Coop Butiker & Stormarknader AB.

[9] The agreement included Top-Toy's entire Danish inventory and the rights to the BR name and brands for a future 25 new stores.

Salling Group's CEO, Per Bank, called the deal a "strategically important agreement" that would ensure that Danes could still buy toys in physical stores across the country.

The campaign revolved around miniature toys shaped and designed like grocery products, such as a toothpaste bottle, a carton of eggs or a deodorant.

In response, the press manager for Salling Group, Mads Hvitved Grand, stated that the toys' intention for a long period of use was best met with plastic, and that the company wanted to promote playing with physical toys instead of sitting in front of a screen.