Price Foundation (WAPF), co-founded in 1999 by Sally Fallon (Morell) and nutritionist Mary G. Enig, is a U.S. 501(c)(3) nonprofit organization dedicated to "restoring nutrient-dense foods to the American diet through education, research and activism".
Price was a dentist from Cleveland, Ohio, whose 1939 book, Nutrition and Physical Degeneration,[5] describes the fieldwork he did in the 1920s and 1930s among various world cultures, with the original goal of recording and studying the dental health and development of pre-industrial populations.
A 2004 report published by the foundation stated that it is dedicated to "restoring nutrient-dense foods to the American diet through education, research and activism", and "supports a number of movements that contribute to this objective including accurate nutrition instruction, organic and biodynamic farming, pasture feeding of livestock, community-supported farms, honest and informative labeling, prepared parenting and nurturing therapies.
Price Foundation is a lobbying group that seeks to ban infant soy formula and advocates a nutrient-dense diet of whole foods, including animal fats.
Board of Directors member Kaayla Daniel has released a book titled: The Whole Soy Story: The Dark Side of America's Favorite Health Food.
Established with the help of the foundation in July 2007, the Farm-to-Consumer Legal Defense Fund aims to protect the rights of farmers to provide meat, eggs, raw dairy products, vegetables and other foods directly to consumers.
In the first year of its operation, it raised over $350,000 and receives around three requests for assistance per week from farmers in the United States facing legal or bureaucratic challenges in relation to sales of raw milk.
Price Foundation, by way of founder Sally Fallon and regular contributor Andrew Kaufman, has published articles in its house journal Wise Traditions that call into question established science about COVID-19, specifically that it is a virus at all, that vaccines are beneficial if not outright deadly, and theories about origins in 5G network radiation.