[16] On July 25, 2014, San Diego Comic-Con sent Dan Farr Productions a cease and desist letter over the use of the term "Comic Con.
"[17] Convention organizers responded with a press release citing their legal position and unwillingness to comply to the cease and desist letter.
[18] In December 2017, a San Diego jury found San Diego Comic-Con does hold a trademark on the term "Comic Con," but also found Salt Lake organizers Dan Farr and Bryan Brandenburg did not willfully or intentionally violate it.
[20] In March 2016, Dan Farr Productions partnered with POP Life to expand FanXperience to Asia.
[22][23][24] In 2019, Brandenburg devoted himself full-time to Zenerchi, a biotech company he founded in Salt Lake City.