The company's salvation turned out to be the sci-fi TV series Lexx,[1] which was a hit in Germany, Russia, and Eastern Europe.
This Canadian-German co-production went on to become a lucrative money-maker through international sales and was one of the first shows to develop a cult following almost exclusively through online.
[3] Based on their reputation for political satire, U.S. documentary filmmaker Michael Moore approached Salter Street to produce his project Bowling for Columbine.
In 2000, a year after the Donovan brothers had taken the company public, Salter Street was awarded the broadcast license for IFC by the Canadian Radio-television and Telecommunications Commission.
This potentially lucrative award, combined with Salter Street's reputation as a content-provider, attracted interest from the powerful media corporation Alliance Atlantis.