Salvador Novo

Salvador Novo López (July 30, 1904 – January 13, 1974) was a Mexican writer, poet, playwright, translator, television presenter, entrepreneur, and the official chronicler of Mexico City.

He was a member of the Mexican modernist writers' group Los Contemporáneos, as well as of the Academia Mexicana de la Lengua.

[1] As a result, he was referred to by the literary prodigy Luis Spota as "Nalgador Sobo", a spoonerism that roughly translates to "butt groper".

[4] The street on which he lived was renamed after him when he assumed the role of Mexico City's official chronicler, a post held for life.

[6][7] Within a 1,000-sq.m.-land purchased in 1950, Salvador Novo decided to build, with the aid of architect Alejandro Prieto, the cultural project "La Capilla", for which purpose he adapted an old chapel as a theatre, which was inaugurated on January 22, 1953.