It was there that Ferragamo found success, initially opening a shop for repair and made-to-measure shoes, leading to a long period of designing footwear for the cinema.

He began to fashion shoes for prominent women, including the Maharani of Cooch Behar, Eva Perón and Marilyn Monroe.

He filed for bankruptcy in 1933 due to bad management and economic pressure, but was able to expand his operations in the 1950s, including a workforce of 700 artisans who made 350 pairs of shoes per day, by hand.

[citation needed] "The Rainbow" was created by Salvatore Ferragamo in 1938 and was the first instance of the platform shoe returning in modern days in the West.

[2] Salvatore Ferragamo died in 1960 at the age of 62, but his name lives on as an international company, which has expanded its operations to include luxury shoes, bags, eyewear, silk accessories, watches, perfumes and a ready-to-wear clothing line.