Over the next ten years Sam and Rose had three children, Jerome (Jerry), Paul, and Marcia, who all took an active role in the family business.

In 1969, the company established a presence in Midtown Manhattan on West 48th Street's Music Row, a location they gradually expanded.

By the late 1980s, after acquiring several struggling competitors, Sam Ash Music's presence dominated the block with an amalgamation of six storefronts with 12 entrances in nine buildings on both sides of the street.

[18] However, after failing to find a buyer, Sam Ash filed for Chapter 11 bankruptcy protection on May 8, 2024, blaming declining sales caused by the COVID-19 pandemic.

Around the same time of the filing, Tiger Finance offered to purchase all of Sam Ash's assets and will raise $20 million to fund the bankruptcy proceedings.