[3] It is also a bat supplier for baseball leagues throughout the world, including Germany, Japan, Korea, Italy, Mexico, and the Netherlands.

[5] Holman established the company with financing from his sister in 1997[9] following the successful trial of his bats by the Toronto Blue Jays.

[1] Carter used a Sam Bat, which was not officially licensed by MLB at the time, by sneaking it into a game during the 1997 season,[10] hitting a home run in one of his at-bats.

[9] Holman continued to manufacture baseball bats in a workshop at his home until opening a 29,000-square-foot (2,700 m2) factory on a 2-acre (8,100 m2) site in Gatineau in late 2001.

[14] After a final visual inspection, it is mounted into a wood tracer lathe, which in up to four minutes shapes the billet to match a template, leaving sufficient material for sanding.

[14] This "ink-dot test" is required by Major League Baseball to ensure bats used in MLB games are less prone to break.

[4] It is finished with a coat of varnish and dried overnight before being shipped with silica gel, a desiccant that controls humidity to ensure the moisture in the bat does not change.

[14] After the 1997 Major League Baseball season, Carter became a free agent, playing for the Baltimore Orioles and later the San Francisco Giants.

[2] By 2015, the company had 185 MLB players as clients, among them Ryan Braun, Miguel Cabrera, Yoenis Céspedes, Dustin Pedroia, Troy Tulowitzki, and Chase Utley.

[17] In addition to the factory, machinery, and kilns, he advertised the company's patents and a "client list of the world's top hitters in baseball".

[17] The company now earns 85% of its revenue from international markets, including France, Germany, Japan, Korea, Italy, Mexico, and the Netherlands.

[17] On 26 November 2004, a member of the Office of the Prime Minister asked Holman to prepare a bat as an official state gift for the president, an avid baseball fan who had previously owned the Texas Rangers.