SAM Labs is a startup that makes app-enabled construction kits, designed for people of all ages to learn STEM, play, and create with technology and the Internet of Things.

[3] Founded by Belgian born CEO Joachim Horn, the company works out of their headquarters in East London.

A month-long Kickstarter campaign initiated in October 2014 raised over $160,000, and helped launch the mass production of the kits.

SAM Labs has created a habit of working with local design talent.

SAM Labs first partnered with MAP Project Office, the London-based creative consultancy that specialises in industrial design, to deliver the Kickstarter campaign.