Sam Morgan (born 1975) is best known as the founder of Trade Me, New Zealand's largest online auction site, which he sold in 2006 to Australian media company Fairfax for over NZ$700 million.

Sam Morgan received $227 million (excluding future bonuses), making him one of the richest people in New Zealand overnight.

Morgan is now an investor and advisor to a number of start-up businesses and is also involved with several not-for-profit organisations including Medicine Mondiale and One Acre Fund.

He was a co-founder of the Pacific Fibre project, and majority owner and chairman of vWorkApp, a cloud-based dispatch and scheduling product.

In 2006, following the sale of Trade Me, Morgan founded and endowed Jasmine Social Investments, a private foundation focused on high impact philanthropy.