Chapman attended the College of West Anglia, taking a two-year BTEC in Make-up and Hairdressing tutored by Louise Young.
In October 2008, Samantha started a channel on YouTube under the name of 'Pixiwoo' on which she and her sister post hair and make-up tutorials from Avant Garde to Natural looks as well as reviews on various beauty products.
Chapman has also worked with celebrities such as Paul McCartney, Peaches Geldof, Ashley Tisdale, Charlotte Church, Myleene Klass, Liberty Ross, Val Kilmer, Zac Efron, Neve Campbell, and Lily Cole.
Chapman was contacted by Paris Presents (the makers of Eco Tools and other beauty products) to develop an affordable make-up brush line called "Real Techniques."
[citation needed] Chapman began another channel specifically to promote and provide information concerning her Real Techniques brush line.