The name "Samborondón", in general usage, often refers to the rich downtown area of the canton called La Puntilla.

The local shopping center, Riocentro Entrerios has many retail stores, a hypermarket, a food court, and a cinema.

The Parque Histórico, a botanical garden and zoo of the local fauna and flora with reconstructions of historical buildings, is one of the main tourist attractions of Guayaquil.

[6] Due to the increasing growth of the area, many schools have relocated or established branch campuses from Guayaquil and Quito to Samborondon.

Most of them are exclusive private schools, among them Colegio Menor, Abdon Calderon, Torremar and Delta (belonging to Opus Dei), Nuevo Mundo, Liceo Panamericano, Moderna Sergio Pérez Valdez, Centro Educativo Naciones Unidas, La Moderna, CREAR and Monte Tabor.