In data science, sameAs or exactMatch is a method of indicating that the subject of, or entity represented by, two resources is considered to be one and the same thing.
The concept of sameAs exists in a number of different schemas and systems: The owl:sameAs predicate has been described as "an essential ingredient of the Semantic Web architecture".
[2] Phrase Match: With this match type, you're capturing moderately specific search term phrases that closely relate to your targeted keyword.
It provides a bit more flexibility by including variations and additional terms within the search query.
This match type covers search terms that include your targeted keyword phrase, along with other words before or after it.