He participated in launching various initiatives for the Modi Group, including Modicare, Colorbar Cosmetics and Twenty Four Seven convenience stores.

[3] Modi started his career in 1992 as a management trainee with Philip Morris in the United States, where he worked on promoting Marlboro cigarettes.

[4] After gaining experience in different roles within the Modi Group's businesses, he launched Modicare in 1996, a network marketing venture that began with 12 products and 300 distributors.

[15][16] In 1996, he set up the Modicare Foundation to prevent the escalation of HIV/AIDS, enhance awareness, and erase the myths and misconceptions surrounding the disease.

[17] In 2002, Modi published The Positive Side, a book that promotes AIDS awareness and contains real-life experiences of patients and their battle with the disease.