The town is located on the Murge Plateau and is built primarily on agriculture.
It is one of I Borghi più belli d'Italia ("The most beautiful villages of Italy").
Many people visit this town to eat its typical product, zampina.
On the last Saturday and Sunday of September, there is a festival called "Sagra della Zampina", to promote the local product.
In the town's castle, there is also a museum, called "Museo della civilltà contadina", in which there are pictures, utensils, and clothes concerning farmer's life in the 19th century.