Sample sale

Sample sales are used by retail businesses in order to discard excess merchandise.

They are also used to draw in new clients, hoping that the new people will return to the company's store and buy more merchandise.

Sample sale sites are usually invite-only websites that receive the opportunity to sell certain products from top labels in the fashion industry (often these items are from previous seasons, but just as often they are current products) at a heavily discounted rate.

Individual bridal salons are also beginning to feature their sample dresses online, with the option of purchasing in-store or through the website.

Shoppers are advised to check their merchandise carefully before purchase, as sample sales are final.