He has represented several local and international artistes, including labels like BlackBody Entertainment.
After completing his primary education at Evergreen Royal Private School, Onike, Yaba and secondary education at Bellina College, Akoka, Lagos, Jikeme proceeded to pursue a degree in law from the University of Benin, where he graduated with an LL.B in 2012.
His legal education culminated in his qualification as a barrister and solicitor from the Nigerian Law School in 2013.
He was inspired to create the platform as a means of celebrating African excellence through music, fashion and art.
[3][4] Samson co-hosts the Afrocritik weekly music spaces on X (formerly Twitter), titled "AfrocritikSpaces", where he discusses trends in the African music scene and provides a platform for open discussions on creative growth and new talent discovery.