Samu Aleksi Haber (born 2 April 1976) is a Finnish singer, songwriter, television music competition judge and entrepreneur.

Between 2002 and 2005, Haber visited 102 record companies and agents trying to find a label for Sunrise Avenue's music.

The first album was made with financial help from Haber's friend Mikko Virtala, who sold his house to pay the studio costs.

Haber's band Sunrise Avenue released five studio albums, the first three selling more than 2,000,000 copies and 2,000,000 singles worldwide.

Haber was Sunrise Avenue's main songwriter and he wrote all the band's songs either alone or with a producer and co-writer.

Haber owned studio Sonic Kitchen with producers Jukka Backlund and Aku Sinivalo from 2007 to 2010.

[10] Haber presented Uuden Musiikin Kilpailu 2023, Finland's national selection for the Eurovision Song Contest 2023.

[12] Haber has also written solo songs including: "Täältä tullaan" (2021), "Sä" (2022) and "Sata vuotta sitten" (2022).

Haber played ice hockey in Espoon Kiekkoseura [fi] until the age of 14 as defence-man attending tournaments also in Canada and the United States.