Samuel Beníquez Méndez (born October 28, 1971) is a Puerto Rican businessman, musician, composer, producer, communication strategist, and author of several books, including "Tu alto precio... Mi Gran Valor" [1] and “El Niño Versus la Bestia”.

Beníquez Méndez grew up believing this lie and was indoctrinated in the Congregación Mita religion, which was founded in Puerto Rico and is now established in several parts of the world.

He was a member of Mita Congregation's wind band until 1995 and received a scholarship to study music at the University of Puerto Rico, Río Piedras campus.

[6] However, Teófilo Vargas Seín, the top leader of the Mita Congregation, “left” the case and to this day, has never wanted to establish a relationship of friendship, love, spirituality, or fatherhood with his biological son, Samuel.

Beníquez Méndez was 16 years old and still in high school when he began working as a data processor at the Government of Puerto Rico's General Services Administration's Computer Center, the only teenager hired at that time and on a night shift.

At age 18, following the example set by his father, he began working at the Hermanos Unidos Savings and Credit Cooperative in Hato Rey, San Jose, Puerto Rico.

His exciting career in the corporate world since he was young has provided him with important experiences in administration, marketing, communications, and the responsibility of being in charge of the losses and earnings of different companies.

This cluster was commissioned by this period to promote the Puerto Rico video game industry internationally with a plan that bet on talent and the strengthening of the competitiveness of companies and the academy of said archipelago.

[12] Today, Beníquez Méndez is the CEO of AVFA Group, a company with offices in Puerto Rico, the Caribbean, and the continental United States.

Since taking the reins of the company, Beníquez Méndez has worked to expand and position it for success in the 21st century, focusing on growth and new business areas.

Beníquez Méndez has also given employees a system of policies and values and encouraged them to live the company's mission and vision, where professionalism and excellent service are the most important.

In 2018 Samuel founded the multiplatform newspaper Tribunal del Pueblo[13] which has the exclusivity of the Borikwood section to inform about the film and music industry of Puerto Rico.