His work in social perception examines how people form impressions on others through their behavior, appearance, and physical environment, while his work with cross-species examines how animals can lead to theories of personality and social psychology.
[2] Gosling's work on social perception seeks to examine the fundamental processes of impression formation through everyday environments.
These cues consist of self- and other- directed identity claims, and interior and exterior behavioral residue, both of which can be found in one’s home, bedroom, work environment, and even one's personal online space.
While it may be expected that observed individuals may manipulate their personal spaces, it is difficult to obtain a pristine impression even if one attempts to.
Stereotypes can play a helpful role in accuracy when there is slight truth to the assumption as well as when the observer correctly guesses the gender of the individual.