[citation needed] The magazine known as San Francisco has its roots starting in 1955, when San Francisco public broadcasting station KQED-TV began publishing a programming guide called KQED in Focus.
[2] San Francisco Focus was the recipient of a National Headliner Award for feature writing in 1993.
In 1996, KQED sold San Francisco Focus to Diablo Publications in order to pay off debts.
In 2005, San Francisco was sold to Modern Luxury Media (a nationwide conglomerate of city and lifestyle magazines).
He stepped down in 2014, being succeeded by Paul J. Reulbach and Walter Kupiec, and in June 2022, Modern Luxury announced that Autumn O'Keefe, a media and marketing veteran, was hired as Publisher.