There are currently efforts to further diversify the output of the municipality's coconut-based industry from copra to other value-added coconut products such as coco-oil (which can be used as a fuel additive) and coco-coir.

In 1992, a Crop Diversification Program of the local government unit (LGU) was implemented with mango as "export winner".

Despite this, farmers still experience difficulties in increasing their income due to lack of agricultural technology specially those farming in the upland areas.

The municipality's seascape offers potential marine-based recreational industries on the as yet virtually undisturbed Tinaytay and Burias reefs a few kilometers offshore.

It is a UNESCO World Heritage Site as it currently serves as the habitat of different endangered species of flora and fauna.