Written by Olly Alexander and its producer Kid Harpoon, it was released on 7 March 2018 by Polydor Records, as the lead single from the band's second studio album, Palo Santo (2018).

[8][9] Alexander told Beats 1: "Then the music side of it, I wanted something that felt like it could be Britney-era 'Slave 4 U' meets Timbaland or Neptunes... that's my favorite kind of stuff to listen to.

[15] Alexander revealed in a press release: "It's the first part of a bigger jigsaw puzzle and my hope is that it confuses the hell out of people but also excites them in a mysterious and sensual way.

[18] The song was subsequently included as the opening number on the band's Palo Santo Tour and was performed as part of their set on the Pyramid Stage at the 2019 Glastonbury Festival.

[20] Bianca Gracie of Fuse felt that the song indicates "an unexpected but thrilling sonic direction", writing that it "takes a much sharper turn into dark-pop territory".

[21] Philip Cosores of Uproxx opined that it "sounds decidedly more Justin [Bieber]", despite Alexander's claim of Spears influences, "but either way, the pop bona fides of the track can't be denied".