Sandberg Institute

[2] The Sandberg Institute was first founded in 1990 by Simon den Hartog, a former direct of Gerrit Rietveld Academy, originally to organise post-academic activities that included seminars and exhibitions.

It is named after Willem Sandberg, the former director of the Stedelijk Museum Amsterdam, designer and advocate of the new and others in art.

The master class took the form of a laboratory: thematically defined with coherence between the projects and additional lectures.

It was organized from the Sandberg Institute, in collaboration with the Media Fund and an annually changing third party.

[citation needed] The building in which the Sandberg Institute has been housed since 2005 received widespread attention after it was used temporarily in the Artvertising project of Teun Castelein, then a student in the design department.

[10] Artvertising was a spatial interpretation of The Million Dollar Homepage, a 2005 internet project by Alex Tew.