Sandipan Deb began his career in the advertising agency Lintas India.
In February 1989, he joined Classic Financial Services and Enterprises Ltd., an ITC group firm.
In December 1990, he made a career shift to journalism, joining the now-defunct A&M magazine as senior correspondent and rising to executive editor.
In August 2010, Sandipan Deb left Open to pursue a career in writing and independent journalism.
In February 2015, Kovai Media re-launched Swarajya, a magazine originally set up by C.Rajagopalachari, freedom fighter, last Governor-General of India, and founder of the Swatantra Party.
His writings cover a broad spectrum from economy to culture, cricket to cinema, society to the future of technology.