[citation needed] Initial product sales focused on congestion management and fair usage as service providers struggled with the rapid growth in broadband traffic.

This allowed service providers to deliver usage and application-based plans, zero-rate applications, reduce fraud, and introduce security and parental controls as a way to generate new revenues.

In June 2007 Sandvine acquired CableMatrix Technologies for its PacketCable Multimedia (PCMM)-based PCRF that enable broadband operators to increase subscriber satisfaction while delivering media-rich IP applications and services such as SIP telephony, video streaming, on-line gaming, and videoconferencing.

[7] The acquisition was completed despite concerns raised by Ronald Deibert, the director of the Citizen Lab at the Munk School of Global Affairs at the University of Toronto who argued that the takeover required “closer scrutiny” by the federal government, largely in light of some of the activities done by two of Francisco's portfolio companies.

The device can then determine the optimal peer to use, and substitute it for the one selected by the P2P algorithm by "[sitting] in the middle, imitating both ends of the connection, and sending reset packets to both client and server.

"[15] In March 2018, Citizen Lab published a report showing evidence that PacketLogic devices from Sandvine could have been used to deploy government spyware in Turkey and redirect Egyptian users to affiliate ads.

Those countries include Algeria, Afghanistan, Azerbaijan, Egypt, Eritrea, Jordan, Kuwait, Pakistan, Qatar, Russia, Sudan, Thailand, Turkey, the United Arab Emirates and Uzbekistan, according to Sandvine sales records with government agencies and network operators — both private and government-controlled.

Sandvine, which is owned by the private equity firm Francisco Partners, said it would stop selling its equipment in Belarus after Bloomberg News reported that it was used to censor the internet during an election.