Sandy's was a chain of American fast-food restaurants begun in 1956 by four entrepreneurs from Kewanee, Illinois: Gus "Brick" Lundberg, Robert C. Wenger, Paul White and W. K. Davidson.
[1] However, Ray Kroc notified them that Peoria and Decatur were not included in the central Illinois territory, and furthermore, that changes to the terms of the franchise meant they would owe a higher percentage of their profits to McDonald's.
Having invested heavily in the Peoria location, including erecting the building, Lundberg and his partners decided instead to open their own restaurant, and settled on the name Sandy's.
Lundberg, in particular, viewed the enterprise as a chance to build a "people-oriented organization whose members worked hard but also had some fun while earning a legitimate profit.
In 1961, insurance man Jack Laughery was so impressed with Lundberg and his business approach that he left a successful practice to join Sandy's, becoming president in 1967.
Bill Schelly in his memoir Sense of Wonder reminisced about visits in the mid-1960s when in downtown Pittsburgh he made to "a handy hamburger joint named Sandy's (a McDonald's imitator) for greasy cheeseburgers, mounds of salty fries, and massive sodas".