SangSom (แสงโสม) is a rum from Thailand, distilled from sugarcane.
It was introduced in November 1977 and has since become a dominant brand in the Thai spirits market.
Over 70 million litres are sold in Thailand each year, achieving a market share of more than 70 percent in its category.
"SangSom Special Rum", as it is called on its website, is distilled from molasses.
[1] The drink won gold medals in liquor competitions in Madrid, Spain in 1982 and 1983, and again in Barcelona in 2006.