Sanook.com

Poramate experimented and added features according to social trends; one example was its collection of suggestions for cute and funny pager messages.

[1] In May 1999, Sanook was acquired by South Africa–based Naspers—which was creating a portfolio of global web properties as was the trend during the dot-com boom—through its subsidiary MIH, for an undisclosed sum, speculated to be in the range of multiple tens of millions of baht.

Mweb also launched another web portal, Mweb.co.th, with the aim of developing it as an international brand serving the region—at the expense of Sanook, a move contested by Poramate.

Shortly after, however, the bursting of the dot-com bubble forced MIH to scale down its operations, leaving Mweb (Thailand) in the hand of Thai executives.

[5] Thai analysts noted that this was a low figure for the country's most popular website, probably due partly to its amount of accumulated deficit, at 1,325 million baht (US$41M).