Sara Davies MBE (born 23 April 1984) is a British businesswoman, entrepreneur, and television personality.
During a placement at a small craft company she spotted a gap in the market for a tool that could create bespoke envelopes for handmade cards and, with the aid of a local carpenter, designed a product called The Enveloper which she launched on the TV shopping channel Ideal World, selling 30,000 units within six months.
The company has a UK headquarters in Newton Aycliffe, outlets in Evesham, Chesterfield and Colne, an office in Corona, California, and employs 200 people worldwide.
[7] In July 2024 Sara Davies was appointed as Avon UK’s chief inspiration officer in moves to help more women build and run their own businesses.
"[10] From September 2021, Davies competed in the nineteenth series of Strictly Come Dancing where she was paired with Aljaž Škorjanec.
[16] On 6 March 2025, Davies announced that she would be stepping away from filming the next series of Dragons’ Den “for now” to focus on her own business.
Davies was appointed Member of the Order of the British Empire (MBE) in the 2016 New Year Honours for services to the economy.