Sara Mendes da Costa (born c. 1966) from Brighton became the fourth permanent holder of the iconic role of the voice of the UK Speaking Clock, first established in 1936, at 08:00 BST on 2 April 2007.
Applicants were invited to leave telephone recordings of their voice, with the proceeds of each call going to Children in Need.
Sara Mendes da Costa, a telemarketer and part-time voiceover artist, was announced as the winner on BBC One's Children in Need telethon on 17 November 2006.
[1] She was the unanimous choice of a voting panel that included the clock's previous voice, Brian Cobby, the BBC presenters Natasha Kaplinsky and Alan Dedicoat, and Sir Christopher Bland, chairman of BT Group, the clock's providers.
As the host of Children in Need, Terry Wogan launched her voice on BBC Radio 2.