Founded in September 2005, the company has its headquarters in Paris and delivers products to 26 European countries.

The company grew as a result of two investments that totaled six million euros,[1][2] and it focused on international expansion.

They raised three million Euros to continue the company's growth[4] and maintain its lead position in the market with a new, automatic warehouse near Paris,[5] an internal customer service department, and revised business techniques.

[6][7] A new investment of three million Euros was granted in April 2009 to finance Sarenza's international development.

The first international opening in October 2009 was the British website for customers living in the United Kingdom.

The concept has remained the same since Sarenza's creation: the strategy is based on the selection (with over 650 brands and 45,000 styles of shoes and accessories offered for men, women, and children) and customer service:[20] Sarenza's headquarters and offices are located in the center of Paris.