It is a blackamoor figure, dressed in brightly colored and detailed clothes: a turban, bloomers and poulaines.
Multiple inspirations have been given for the creation of the figure; Gipkens cites Sarotti's location on what translates from German as Blackamoore Street,[3] while academic Silke Hackenesch notes that depictions of black slaves and servants were then common.
[4] The Nazis had an ambivalent of Sarotti-Mohr, considering its exotic appearance to be un-German, but appreciating its references to colonialism.
During the Nazi-era, despite being featured alongside a swastika on some packaging, it was not visible in public as chocolate was not commonly consumed.
[5] In some fairs, Afro-German children were employed to pose as what was referred to as a live Sarotti-Mohr.
[citation needed] In 2004, two years after Stollwerck was bought by the Swiss-Belgian company Barry Callebaut, a new icon was launched in reaction to criticism.