Sascha Lobo (born 11 May 1975 in Berlin)[1] is a German blogger, writer, journalist, Audiobook-narrator and copywriter.

[2] Lobo's work is primarily concerned with the Internet and with the social effects of new technology.

The following year his book Wir nennen es Arbeit (engl.

"We call it work", co-written with Holm Friebe) was published.

In 2007 Lobo co-founded adical (later renamed adnation), a blog-focussed marketing agency.